BCG BRIGHTHOUSE GLOBAL REBRAND & BRAND PORTAL WEBSITE
Art direction
Graphic design
Illustration
UX design
Web design
Spanning seven locations across the United States, Europe, and the Middle East, BCG BrightHouse, a leading purpose consultancy, recognized the need for a revitalized brand identity to amplify its global influence. Illuminated by the company's profound purpose, we crafted a refreshed brand identity, redesigned the website, and created a comprehensive brand portal to help BrightHouse shine brighter.
Brand
Portal
Introducing the BrightHouse Brand Portal—a comprehensive hub designed to streamline the brand experience. This all-in-one platform serves as the central repository for all verbal and visual brand elements, including hex codes, photography libraries, client narrative examples, PowerPoint guidelines, detailed instructions for producing BrightHouse Midjourney images, and a host of other valuable resources.
Following extensive interviews across departments and organizational levels, unearthed ten fundamental principles at the heart of BrightHouse's purpose: "to discover true light in the world." These principles now act as both verbal and visual guideposts throughout the entire brand system.
Visual assets
To highlight the trustworthy playfulness of BCG BrightHouse, we embarked on creating an illustration style tailored for article covers, social media platforms, and blog posts. The outcome features transparent layers of overlapping yellow shapes, subtly paying homage to the iconic Bricon, BrightHouse's logo mark. This integration brings in a friendly sense of depth and familiarity, elevating this visual identity with a blend of professionalism and approachable charm.
In alignment with the 2D illustration style, we ventured into the realm of AI for photorealistic 3D imagery. Creating a word cloud brimming with key words, we meticulously fashioned a prompt template resource. This guide serves as the foundation for generating distinctive Midjourney images, ensuring they bear the unmistakable imprint of the BCG BrightHouse brand.
